Optimum Nutrition Platinum Hydrowhey Protein Powder, 100% Hydrolyzed Whey Isolate Powder, Flavor: Velocity Vanilla, 3.5 Pounds (Packaging May Vary)

Doesnt seem to be any more potent or effective for me than my previous muscle milk. Ive gone through about half a tub at this point and I feel its giving me similar if not the same results as my muscle milk light. I will say the flavor on this stuff is absolutely amazing. Im on the Turbo Chocolate and the flavor is unmatched by anything ive ever had, and ive tried a lot (worst flavor being eas stuff), middle being muscle milk and the top being ON. The consistency is dependent on how much water you use; it mixes the best of any powder ive ever tried also, you can dump a crapload of powder on the bottom of your cup and pour water in and it will still mix without issue. Also find that it works best with water surprisingly, although using it with milk is good too if you want the extra calories or few grams of extra protein. Overall id give this stuff a 10, but overall price to taste to other options it comes out at a 9 because it is priced high and I feel I could get just as good results with any other powder...just not the taste.

This stuff used to be around $60 each. The price is out of control these days. Almost over $100.

I have been using this exact product for almost 5 years now and this batch does not taste the same, it now has a strong chemical taste, almost like laundry detergent. I was finishing up the previous container and mixed half of a serving of the previous batch with the new one. At first I thought the shaker wasnt rinsed thoroughly as it tasted like soap. My stomach was slightly upset, but at first I did not associate it with the protein powder. Unfortunately, when I made a full serving of the new batch, it tasted horrible and once again made my stomach turn. This was very discouraging as I really liked this product. I was already annoyed by the price increase, but was ok with paying extra for a premium product. Unfortunately, not only is it distasteful, but apparently you now have to pay for a unsavory and nauseating product that is not the same. I then started reading reviews and noticed several people saying the same thing. I tried to work something out with the seller without having to give a bad review, but here we are!!!

100 DOLLARS? I’ve been using this for 5 year and this price jump is absolutely ridiculous for 3.6lbs. I was already struggling justifying $70. No more for me at this rate.

As an avid lifter, I have been on different types of protein shakes before and all of which usually had that same protein taste regardless of how much flavoring was in it. I also noticed myself getting tired of having those over-flavored shakes and also the bloated feeling that came with them as well. This is hands down the best protein I have ever been on period. If used daily after a workout like most people do you will definitely see gains in your muscle mass and physique. Obviously, dieting is hugely important when it comes to weight lifting and looking good but if you want to put on some lean muscle without dreading having to drink a protein that will mess with your stomach or taste buds this is the one. In a matter of 6 months working out 6 days a week eating clean, cutting, and pushing my thresholds I was able to turn 20 pounds of fat into 20 pounds of muscle. I have done this several times now as iv been on this protein for over 3 years and counting. If you are taking your workouts seriously and constantly pushing yourself your body will reward you for buying this protein. Also, I never get bloated after an entire shaker cup with two scoops and milk and thats amazing to me. The only con I have is that the price used to be a lot more affordable when i first started using it but honestly its worth the money so I dont even bother switching

It is what my wife wanted.

Love this product and drink it daily. Ive taken the price increases over the past several years in stride. Understandably with supply chain issues, inflations, etc., prices have to rise. Unfortunately, theyve priced themselves out of the market. Attempted to purchase from other retailers of this product the past several months, who hadnt changed pricing. $100+ for 40 days worth of product just isnt sustainable. Even for higher income earners. ON - please bring this product back to realistic pricing...and Ill be back.