Americolor Soft Gel Paste Food Color, 4.5-Ounce, Orange

I love the brightness of the color, unlike other food colorings this color is true to form. I actually comes out orange and not a pale orange. The quantity is good and it only takes a little to get the color you want. I highly recommend this company. Great price and fast shipping.

I love the vibrant color it gives my batter. I purchased this to make cupcakes for my Multiple Sclerosis fundraiser and it was the perfect tint I was looking for.

SO much easier to use than the small jars that you have to stick a toothpick in.

Used these as a non toxic stain on a childs toy. Worked great and durable under a water based top coat.

1st tried a smaller sampler pack with various colors and I liked this so much better than a competitors gel tubs! I wont go back! Takes very little to get great color, blends smooth, no clumps, and I dont notice any taste. Works in buttercream, royal icing & cream cheese frosting & fondant. Its a winner! Royal

The item was exactly as ordered...unfortunately the cap had loosened during transit and spilled inside the bag. I was very disappointed. I know this is a good product, I just wish they had put some kind of seal on the bottle to prevent this kind of mishap. I hope the company sees this review and corrects this issue. I must say I am a little leary of ordering it again.

I love it. It makes an orange that is perfect for Halloween.

Only brand I use for my cakes

Just what I needed since I used up my orange during the fall.

Vibrant