Americolor Soft Gel Paste Food Color, 4.5-Ounce, Orange

I love the vibrant color it gives my batter. I purchased this to make cupcakes for my Multiple Sclerosis fundraiser and it was the perfect tint I was looking for.

I love the brightness of the color, unlike other food colorings this color is true to form. I actually comes out orange and not a pale orange. The quantity is good and it only takes a little to get the color you want. I highly recommend this company. Great price and fast shipping.

Just what I needed since I used up my orange during the fall.

Great color and really easy to use.

Good color and size for the price.

1st tried a smaller sampler pack with various colors and I liked this so much better than a competitors gel tubs! I wont go back! Takes very little to get great color, blends smooth, no clumps, and I dont notice any taste. Works in buttercream, royal icing & cream cheese frosting & fondant. Its a winner! Royal

The top was missing from the food color. It’s kind of hard to use without a dropper!

SO much easier to use than the small jars that you have to stick a toothpick in.

Vibrant

Americolor has been with me through thick and thin, the brand is the best of the best. Highly HIGHLY concentrated, it takes a little dot to do a lot of damage. This bottle will last me a long time.